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ChangeLabs (EY)
Maximize the business value and social impact of community investments.
Challenge
Consumers and talent are demanding that the companies they engage with are better citizens of the world. The problem is most corporate community investment has no evidence of impact and almost never aligns to the strategy.
Solution
As an early pioneer of conscious capitalism our mission was to increase both the business value and the measurable social impact of these investments. By creating shared value we were able to justify more and more sustainable sources of funding and our massive signature programs - which carried the brands of our visionary partners like Apple, IBM, CBA, Optus, Mondelez – are now some of the world’s largest, most awarded, and effective behavior change programs in the world. We literally change kids’ lives!
